Operating notes, theses, and the occasional broadside on building a modern technology group. Written by the people doing the work.
A note on what changes when one agency becomes three, and why we've taken great care to make sure none of the things people usually hate about "groups" came along for the ride.
The dev-shop model has been broken for a while. Agentic tooling is the first thing that's actually changed the unit economics — here's the thesis behind Sprint Studio.
Most of the agencies we grew up alongside have been rolled up by now. We haven't. This is what staying independent has actually meant — the trade-offs and the upside.
Roughly fortnightly. Operating notes, theses we're testing, the occasional rant. No CRM-flavoured nurturing sequences.
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